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Who are you listening to for Business Advice!

Could the wrong advice be holding you back?

It's a fine sunny day in the forest, and a rabbit is sitting outside his burrow, tapping away on his typewriter. Along comes a fox, who is out for a stroll.

The Fox asks the rabbit: "What are you working on?"
'
Rabbit replies - "My thesis."

The Fox is interested. "Hmmm. What's it about?" 

The rabbit, not looking up says – "Oh, I'm writing about how rabbits eat foxes." 

The Fox is insulted - "That's ridiculous! Any fool knows that rabbits don't eat foxes. Its the other way around!"

Rabbit answers calmly -"Sure they do, and Ican prove it. Come with me." 

They both disappear into the rabbit's hole. After a few minutes, the rabbit returns alone to his typewriter and continues typing. 

Soon, a wolf comes along and stops to watch the rabbit who is working very hard indeed.

The Wolf asks - "What's that you're writing?"

to which Rabbit replies - "I'm doing a thesis on how rabbits eat wolves."

 The Wolf laughs loudly. "You don't expect to get such rubbish published, do you? Everyone knows that wolves eat rabbits."

The Rabbit stops typing again. "No problem.  Come with me. Do you want to see why?" 

The rabbit and the wolf go into the hole, and again the rabbit returns by himself, and goes back to typing.

Inside the rabbit's hole, in one corner, there is a pile of fox bones. In another corner, a pile of the wolfs bones. And on the other side of the room, there a huge lion smiling and picking his teeth.

The moral is that it doesn't matter what you choose for a thesis subject or topic. It doesn't even matter what you use for data. 

What does matter is who you have for a thesis advisor/teacher.

So my question is this – Who are you listening to?
Business Coach and Mentor
If your online business is something you want to succeed long term,
is your advice coming from someone who is in your field and has
mastered it, or from someone who talks the talk but hasn't got very far?

What you need is someone who has been there, done that, been through all the obstacles and is listening to what the current market is saying and is being creative and resourceful with it.

If you dont have the right teacher, or should I say, if youre listening
to the wrong one, it wonƶt matter what you do – you wonƶt get far
because you are operating on flawed advice.

Sometimes, and this is silly but true, our experts can be our partners, our kids and our friends who want the absolute best for us but may not fully understand what we are trying to do. 

Your best bet is to do your research and find the top people that are absolute masters of their field and the evidence shows.

If you want a very good link to some physical names of experts in
their respective fields, it is here -


Meanwhile, do not be lead down the rabbit hole by anyone without
evidence first that what they are saying is accurate. 
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What motivates the people who visit any website to buy?

This is the one question that every Internet Marketer is seeking the answer to. If you know how to motivate people to buy, then you can increase your sales and your conversion rate. And wouldn't that be good for your profit and your business?

So what motivates people to buy?

It is often said that you should give people what they need, because that is what they are going to buy. That may well have been the case once but sadly today society has changed and people no longer buy what they need.

Instead they buy what they want and what they crave ñ hence people struggling to put food on the table, but have a 42î plasma TV, satellite system and a bottle of Jack Daniels!

You need to pitch your product not as something they need, but as something they absolutely must have; make it so they crave your product and absolutely must get their hands on it.

People also buy because they want to get pleasure from what they buy. Someone doesnít walk into a car dealership and buy a top of the range Mercedes because they need it; a Skoda or Toyota would have done the job just as well.

They buy the Mercedes because they want the pleasure that goes with it. Whether this is the comfort of the car, the joy of all the gadgets, or the fact that it is a status symbol ñ they drive a Mercedes! Whatever their reason it will be because they have associated pleasure with owning a Mercedes and so they buy one when they could have saved tens of thousands of dollars and bought a cheaper car!

Another reason people buy is because they want to avoid pain. Volvo are one of the best selling cars in Europe. Why? They are not the prettiest of cars, nor that expensive, nor are they of the perceived class of a Jaguar, BMW or Mercedes.

Volvo's sell well because people want to avoid the pain associated with car accidents. Volvo's are some of the safest cars on the market and as such appeal to people who want to protect their family and passengers.

These are three of the main ways that people are motivated to buy. If you can work out how to use this in your sales copy, your emails, your newsletter and your website, then you can convert more visitors into paying customers.

Identify your target market and learn their pain ñ what problem are you solving for them with your product?

Understand this and your sales copy can become smoking hot and you can boost your conversion rate!

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Relax Your Customer

One of the most important skills a doctor can posses, is that of a bed side manner. In the same sense, it is important that sales people posses the same type of skill, to be able to put their customer at ease.

Relaxing your customer is important to any type of sales situation you may find yourself in. Remember, think of the customer as a guest in your house, you are the host, so you want to make them as comfortable as possible in your house. The more comfortable they are in your house, the easier it will be for them to talk to you.

In sales, trying to persuade someone we have never met before to buy our product can be very challenging.

It can be challenging for a number of reasons, mainly the fear that consumers associate with sales people.
How To Relax Customers For More Sales
The fear that we are all alike, comparing us to the unfair stereotype of the used car salesman. They are afraid of being convinced to buy something they donít need at a price they canít afford.

You need to find a common denominator with your customer, something you can both relate to, something non-business.

A non-business conversation is a great way to break the ice with your customer. We all want to make a sale, but since when is it a crime to get to know your customer?

This is easier than you may think, people love to talk, especially about them selves.

So ask questions. Ask about their pets, their families, their work, and their hobbies.

When I was in banking, I managed a branch inside of a supermarket. Our daily goals consisted of going out into the aisles, approaching customers, and trying to convince them to bank with us.

We applied certain techniques to this type of sales that worked rather well.

For instance, the pet food aisle was a good place to talk to people, because people loved to talk about their pets. A simple question such as; ìWhat kind of dog do you have?î would get them talking with the greatest of ease.

The junk food aisle was also a good place to talk to people. For some reason the presence of candy and junk food put people in a good mood, and they were more prone to talk with a stranger.

One place we stayed away from, was the frozen food section, because people didnít want to talk where it was cold. Understandable.

My point is, people love to talk as long as they can relate to the subject manner, so donít be afraid to ask questions, and get to know your customer beyond that of the products they need.

The more relaxed you can make your customer in your setting, the better off the two of you will be, and the more sales you will walk away with.

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